About Us

Founded by Luis Fernandez, a visionary entrepreneur dedicated to reshaping the future of hospitality and real estate through transformative marketplace technology. With a proven global track record, Luis brings together deep sector knowledge, a passion for innovation, and decades of experience in investment and strategy.

Luis serves as Director and Strategic Consultant across companies in FinTech, SMS, and digital commerce, combining high-level insight with operational execution.

Zolutto, a platform for innovation, streamlining transactions, enhancing operational efficiency, and unlocking value for industry professionals worldwide.

Core Values

Think Positive
Choosing optimism in every situation leads to better outcomes.
Pursue Excellence
Striving to give the very best effort, always aiming higher.
See Opportunities
Viewing every challenge as a chance to grow and improve.
Turn Ideas into Ventures
Transforming opportunities into meaningful action.
Be Resilient
Adapting, persevering, and pushing forward despite obstacles.

Case Study

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A pioneering PropTech platform and off-market hotel trading tool. Enables secure, confidential, and efficient transactions for hotel properties globally.

Blog & Insights

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Are You an Entrepreneur?

Entrepreneurship sparks curiosity and admiration, but what does it really mean to be an entrepreneur?

Published: September 6, 2025 by Luis Fernandez

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Founder’s Story: Building a Trusted Environment for Hotel Transactions

How do you balance confidentiality and exclusivity in hotel transactions? Discover how Zolutto is reshaping the off-market landscape.

Published: September 22, 2025 by Luis Fernandez

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Securing Hotel Financing: What Lenders Expect from Borrowers

Learn what banks and investors look for when evaluating hotel funding applications and how to prepare your project for success.

Published: October 28, 2025 by Luis Fernandez

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Coming Soon

Stay tuned for our next blog post.

Contact Us

Are you interested in learning more? Let’s connect. Let’s innovate.